— Analysis of the robots.txt file
— Checking the sitemap (sitemap.xml)
— Identifying pages that search engines cannot crawl
— Checking duplicate pages and Canonical tags
— Core Web Vitals score (LCP, FID, CLS)
— Desktop and mobile device testing
— Identifying heavy elements (images, scripts, fonts)
— Analysis of Title, H1, Description (availability, length, uniqueness)
— Checking ЧПУ-адресов (human-readable URLs)
— Identifying broken links (404 errors)
— Checking the adaptability of the layout
— Analyzing touch elements (buttons, links) for mobile devices
— Checking the viewport meta tag
— Search for duplicate pages and content
— Check for redirects (chains, loops)
— Analyze server errors (5xx)
— Separation of problems by criticality: "critical", "important", "recommended"
— Deadline for each group
— Specific instructions for developers or ready-made edits
PDF or Google Docs
Critical / Important / Recommended
Ready-made edits or a technical specification
What to do after fixing errors (moving on to the core, content, and promotion)
basic errors, without detailed decoding
1-2 business days
audit with detailed report and prioritization
2-3 business days
Audit and consultation (2h) to eliminate errors
3-5 business days
A website may "work" from a user's perspective, but it may be invisible to search engines. Technical errors are not always visible to the naked eye, but they can hinder traffic growth. An audit can uncover these hidden issues.
Recommended:
— Before starting any promotion (SEO or context) — mandatory
— After major changes on the website (changing the CMS, redesign, adding new sections)
— Once every 6-12 months to monitor the website's "health"
We provide a report in two formats:
— For you (the business), a brief version with priorities and deadlines
— For developers, a technical version with specific instructions
If you don't have a full-time developer, we can help you fix errors (as a separate service or as part of a package).
An audit alone does not guarantee growth. It creates a foundation: fixing technical errors is essential for SEO and advertising to work effectively. Without an audit, you risk wasting your budget.
Yes, we work with all popular CMS: 1C-Bitrix, WordPress, Tilda, OpenCart, ModX, as well as with self-written solutions. Technical audit does not require access to the admin panel — we analyze what search engines and users see. If some errors require access to files or a database, we will request it separately and explain why it is necessary.
Comment: This question closes the objection "will your audit fit my CMS?". The target audience is business owners who often don't understand technical details and fear that the audit won't take their specific needs into account.
We provide two options:
— We transfer the ready-made technical specifications to your developer — the report contains clear instructions that any techie can implement.
— We fix the errors ourselves — if you don't have a full-time developer or you want to save time, we'll take care of the fixes. We'll determine the cost and deadlines separately, after the report is agreed upon.
The audit doesn't leave you alone with the problems.
Comment: This question addresses the fear of "we'll get the report, but we won't be able to use it." For small businesses without in-house developers, this is a critical objection. The answer offers two solutions and removes the barrier.
No, and here's why. Technical audit is about removing obstacles that prevent search engines from ranking your website correctly. It creates a foundation for growth, but it doesn't guarantee top 3 rankings on its own. Rankings depend on content (content, semantics), link profile, behavioral factors, and the competitive environment.
What we do guarantee is:
— You'll get a complete picture of your website's technical health
— We prioritize errors based on their impact on traffic
— After fixing critical errors, your investments in SEO and advertising will no longer go to waste.
If you need a forecast for positions based on your budget and niche, we will do this separately at the promotion strategy stage, after the audit.