Setting up contextual advertising

We collect negative keywords, set goals, and track requests that generate leads. Advertising begins to pay off rather than just consuming your budget.

Contextual advertising settings include

Analysis of the niche and competitors

— Studying your business, products, or services — Analyzing your competitors' advertising campaigns — Evaluating the seasonality and demand patterns

— Collecting queries for advertising campaigns — Dividing into ad groups by topic — Creating negative keywords to exclude non-targeted audiences

— Writing ad texts taking into account the USP — Setting up extensions (quick links, clarifications, business card) — Adaptation for mobile devices — Preparing several options for A/B testing

— Selecting a display strategy (manual, with conversion optimization) — Setting up geotargeting and display times — Setting budgets and bids

— Installing counters (if not installed) — Setting up goals (requests, calls, purchases) — Setting up data transfer to advertising accounts for conversion optimization

— Launching campaigns with approved settings — Monthly optimization: filtering out ineffective requests, adjusting bids, and updating ads — Regular reporting on key performance indicators

01

Launched advertising campaigns:

An account in the advertising cabinet with configured campaigns

02

Configured analytics:

Goals in counters, data transfer for optimization

03

Negative keywords and structure:

A list of negative keywords, the structure of campaigns and ad groups

04

Monthly reporting:

Reports with the dynamics of expenses, clicks, conversions, and bid prices

05

Scaling recommendations:

What can be expanded, which campaigns can be added

The cost of a technical audit

MOST POPULAR

45 000 ₽

Campaign setup (one-time)

Niche analysis, query collection, and negative keyword preparation Ad and group creation Campaign and goal setup

MOST POPULAR

65 000 ₽

Setup + first month of management

Niche analysis, collection of requests, preparation of negative keywords Creation of ads and groups Setting up campaigns and goals Launch and first adjustments

MOST POPULAR

12-18% of the budget

Complex: setup + maintenance (monthly)

Niche analysis, collection of requests, preparation of negative keywords Creation of ads and groups Setup of campaigns and goals Launch and adjustments Full support

Frequently Asked Questions

What is included in the setup and what is included in the management?

Setup is a one-time step: niche analysis, collecting requests, creating ads, setting up campaigns and goals, and launching them. Management is a monthly task: optimizing bids, eliminating ineffective requests, adding new ones, adjusting ads, reporting, and A/B testing. You can choose to order only setup (launch campaigns and manage them yourself) or setup + management (we continue to optimize them on a monthly basis)

The budget depends on the niche, region, and competition. We do not impose a minimum amount. During the analysis phase, we estimate: — The average cost per click for your queries — The estimated number of clicks required to generate leads — The recommended budget for the test period (usually 1-2 months) You make the decision based on your capabilities. We do not require budgets that are not profitable for your business. Google Переводчик

You can see it in your reports and analytics: — Number of leads / calls / purchases from ads — Cost per lead (CPL) — Return on ad spend (ROMI) — Week-by-week and month-by-month performance We set up goals and provide data so you can track your results in real time. In our monthly reports, we track performance and provide recommendations.

Negative keywords are queries that you do NOT want to show ads for. Without negative keywords, your budget goes to an audience that will never become your customer. We carefully collect negative keywords during the setup process and update them regularly during the campaign.

To begin with, we need: — Website URL — Access to the advertising cabinet (if it already exists) - for configuration — Access to analytics systems (or rights to install counters) — Information about the business: goods/services, geography, seasonality, budget (if defined) If there are no accesses - we will help with configuration.

With monthly management, optimization takes place regularly: — Once every 1-2 weeks: filtering out ineffective requests, adjusting bids — Once a month: updating ads, analyzing dynamics, preparing a report — On request: adding new ad sets, expanding campaigns The frequency may be adjusted depending on the budget and the volume of campaigns.

No, and here's why. The result of advertising depends on a variety of factors: landing pages, competitive environment, seasonality, quality of the product or service. We guarantee that: — The setup will be done professionally and on time — Campaigns will be launched taking into account your niche and goals — You will get transparent reporting and access to data — We will optimize campaigns to increase their effectiveness We cannot guarantee a specific bid price or payback because we do not control external factors.

You can pause campaigns or stop running them at any time. We don't require long-term contracts and don't charge penalties for early termination. You will still have: — Customized campaigns (you can manage them yourself) — Customized analytics — Reports for the period of work