Preparation of the semantic core
Get a list of search queries that potential customers use to find products or services, tailored and structured for your business. Without a quality core, SEO becomes a chaotic process, and paid search leads to wasted budgets on irrelevant clicks.
The preparation of the semantic core includes
Gathering requests
— Analyzing the structure of your business and products
— Gathering requests from specialized databases
— Analyzing the queries that your competitors use to find you
— Expanding through related and adjacent topics
Purification and filtering
— Removal of non-targeted queries (not related to your business)
— Removal of informational queries (if you only need a commercial selection)
— Removal of duplicates and erroneous formulations
Clustering (grouping)
— Grouping requests by semantic groups
— Linking groups to specific website pages (which requests to which page)
— Defining priorities: high-frequency / medium-frequency / low-frequency
Prioritization
— Assessment of query competitiveness
— Assessment of traffic potential
— Generation of recommendations: which queries to start promoting
Formation of the final file
— Export in a format ready for SEO specialists and contextual advertising
— Structured table with queries, frequency, and priorities
01
File with all collected requests and page clustering
Excel with URL-bound request groups
02
Frequency and competition priorities
high-frequency/medium-frequency/low-frequency
03
Distribution recommendations
which queries to send to SEO and which to send to contextual advertising
04
Explanatory note
a brief description of the assembly logic and recommendations for use
The cost of a technical audit
MOST POPULAR
15 000 ₽
The basic core
collection + filtering, no complex clustering
1-2 business days
MOST POPULAR
35 000 ₽
Full core
collection + filtering + clustering + prioritization
5-6 business days
MOST POPULAR
60 000 ₽
Extended core
all niche queries, competitive analysis, recommendations
6-8 business days
Frequently Asked Questions
How is a semantic core different from a simple list of keywords?
A keyword list is just a set of phrases. A semantic core is a structured database: queries are grouped by page, priorities are set, and frequency and competitiveness are indicated. This is a ready-made plan for SEO and contextual advertising, rather than just "words to insert in meta tags."
Why do I need a core if I'm not going to do SEO?
The core is not only necessary for SEO. It is also required for:
— Setting up contextual advertising (to display ads for targeted queries)
— Structuring the website (to understand which sections and pages are needed)
— Content plan (to know what to write about in the blog and on landing pages)
Even if you are not planning SEO yet, the core provides a clear map of how customers search for your business.
Что такое кластеризация и зачем она нужна?
Clustering is the grouping of similar queries under one page. Without clustering, you risk either creating duplicate pages or distributing queries chaotically, reducing the relevance.
Do you take into account regional specifics?
Yes. If your business operates in a specific region, we include regional queries and filter out irrelevant ones. When collecting, we specify the geography of your work.
What will I get as an output in file format?
You will receive a structured table (Excel or Google Sheets) with the following columns:
— Query
— Frequency (approximate)
— Group / page
— Priority
— Recommendation (SEO / context)
Additionally, you will receive an explanatory note with the assembly logic and usage recommendations.
How often should the semantic core be updated?
We recommend updating the core:
— When launching new products or services
— When changing the site structure
— Every 6-12 months to ensure relevance (search queries change, and new trends emerge)
Do you guarantee that the site will reach the top with the core?
No. The core is the base, but it is not the only ranking factor. The positions depend on the technical state of the site, content, link profile, and behavioral factors. We guarantee that the core will be systemically collected, cleaned of garbage, and ready for use. The further result depends on the quality of optimization and promotion.