Diagnostics includes: — Analysis of current indicators (time on the site, depth of viewing, percentage of failures) through analytics systems — Identification of pages with abnormally high failures — Evaluation of usability and navigation — Analysis of user behavior by segments (traffic source, device, geography) — Evaluation of loading speed and its impact on behavior — Formation of a list of problems with priorities (critical / important / recommended) — Preparation of specific recommendations for each item

Our service is diagnostics and recommendations. We do not implement changes unless specified separately. You receive: — A report with identified problems — Specific steps to fix them — Priorities (where to start) — Technical instructions for your developer You implement the changes yourself or with your in-house/external developer. If you need help with implementation, we can discuss it separately.

Yes, for a full-fledged diagnostics we need access to: — Analytics systems (if they are already configured) - to see current indicators — The site itself (public access) - to assess usability and structure — The site administration panel (in some cases) - if you need to evaluate technical settings that affect behavior If access to analytics is not configured, we will help with the configuration of counters (this may require additional time). If you are not ready to provide access to the admin panel, the diagnostics will be based on public data, but this may limit the depth of analysis.

The report is your working document. You can: Pass it to the developer as a technical specification for implementation Implement it yourself if you have in-house specialists Involve us in the implementation if you decide that you want us to make the changes (discussed separately) Use it for budget planning to understand what resources are needed for improvement

In the report, you will see: — Current indicators — time on the site, depth of viewing, failures by page — Assessment of the impact of each problem — which changes will have the greatest effect — Forecast — what changes in indicators can be expected after the implementation of recommendations (based on our experience, without strict guarantees) We do not promise specific growth figures, because the result depends on the quality of implementation and the specifics of your business. But you will get a clear understanding of what prevents your site from retaining visitors.

Yes, this is a standard scenario. You order a diagnosis, receive a report with recommendations, assess the scope of work, and make a decision: — Implement the changes yourself — Involve us in the implementation — Postpone the implementation until the next stage There are no implementation obligations after the diagnosis.